Challenge: Bring greater public awareness to the offerings, events, and impact the Greater Washington Urban League has had over the past year in the DC Metro area.
Solution: 3i worked with the Greater Washington Urban League to help preserve the rich legacy of the League, including this past year's impact and contributions. The efforts included graphic design and photography, and development of the annual report “78 Years as the Heartbeat of the Community: 2015 Impact Report,” targeting Urban League board members, sponsors and potential clients in the Greater Washington and Montgomery County area.
Methods & Mediums: Print and digital flip book.
Highlight: "The League serves the full spectrum of homeownership. In 2015, the League served 935 individuals through first-time home-buyer seminars and trainings." Watch the GWUL President, George Lambert Jr., present the impact report to the public at the Annual Meeting.