Challenge: Develop a strong brand for a millennial candidate that holds its own weight against established and career politicians. 

Solution: 3i worked with Cheers for Council Campaign to help Kirstin Cheers win the Memphis City Council seat in District 4. 

Methods & Mediums: Brand identity, print, digital and outdoor signage.

Many people were skeptical of a young person running for office, but 3i Design Group was able to change the conversation and provide us with a nationally-competitive brand image.
— Kirstin Cheers